The core driver behind SSP’s innovative product line is the growing customer expectation in the insurance sector. SSP offers a broad range of software solutions to empower all the key members—from provider to buyer—of an insurance ecosystem. For insurers and MGAs, SSP has designed a digital insurance platform to bring forth insurance innovation for rapid development and launch of new products into the market on a low-cost, high business-benefit basis. The Digital Insurance Platform offers everything required for managing clients, their policies, billing and claims whilst also enabling software vendors to build their functionality into standalone software products. “We have taken a best-of-breed approach and created an entire digital suite of insurance technology,” states Coupland. To this extent, SSP offers a data lake solution called SSP Intuition. The database offers a transparent view of ‘quote performance’ data across the entire SSP broker community, regardless of whether users have an Insurer Hosted Pricing solution. This data can then be amalgamated into a customised dashboard, allowing users to perform direct analysis.

With such capabilities under its hood, SSP is poised to take the ongoing evolution of customer engagement to the next level and facilitate more adoption of additional insurance solutions globally. As a step towards that goal, SSP is on its way to launch another market-leading software solution for brokers in the UK, which, according to Coupland, “is going to be transformational.” SSP Broking will facilitate improved core business processes and powerful digital capabilities catering to requirements of the digital era. As a fully functional insurance policy administration system, SSP Broking will support businesses operating in both personal and commercial lines across multiple channels. This is combined with a market-leading user experience platform, a dynamic and agile customer communications tool, and self-service capability, empowering brokers to offer superior customer service.